Single Database Helps Clients’ Location Of Celebrity

Golf Betting Lines

With the tournament on the line, the 18th hole is quite a formable task. Your tee shot must favor the right side in order to open up the green for your approach. Any opening shot missed right of the target with be gobbled up by a long fairway trap and deep, unforgiving rough. The slightly downhill green is situated in a great amphitheater setting, with four bunkers strategically placed around the undulating surface. A great finishing hole.

 

Owned by the PGA, the tour is not resting on its laurels, according to Keith Steinberg, Director of Sales & Marketing at Avenel. "Commissioner Tim Finchem placed a full page ad in the Washington Post recently, stating that the PGA Tour has begun an effort that will result in a comprehensive set of improvements to the TPC Avenel. This multi-million dollar investment will feature significant upgrades to the club, including major improvements to the golf course, along with a remodeling and expansion of the clubhouse."

 

At a shade over 7,000 yards, Avenel is certainly not long by the standards of today's game, but it plays very difficult, especially when you miss the fairway. It's a great mix of short and long holes with relatively small, but undulating, greens and deep, thick rough. With four sets of tees beginning at 4,800 yards, this course is for all players. I'm looking forward to the upcoming changes and, hopefully, an invite back.

 

Aces, pars or bogeys, send your thoughts to psokol@sportsnetwork.com.

 

Maestro Analytics: the competitive advantage NORTHWIND’s newest tool to increase revenue for operators is Maestro Analytics Business Intelligence. This powerful data mining solution gives properties and hotel companies access to their organization’s key operating data to support marketing strategies and business decisions. Christy Ashton, assistant controller of Stein Eriksen Lodge, said, "We are a 5-Diamond, 4-Star property going for a 5-Star rating, and service is the critical factor. Maestro Analytics gives us a competitive advantage. It lets us recognize guests instantly on the phone and proactively offer them what they enjoyed with us previously. We have three managers on the system now and expect every department head to be using it in the near future." Ms. Ashton noted that Stein Eriksen Lodge also will use Maestro Analytics to create more effective marketing programs. "It helps us pinpoint our clients’ location and target our marketing budget accordingly."

 

NORTHWIND specialists also provided HITEC attendees with a tutorial session entitled, "CRM, Business Intelligence and Management Reporting: The Power of Integration." The educational seminar presented operators with new ways to leverage technology for competitive gains. Attendees learned the advantages of integrating data from different departments and properties onto a single database and analyzing it with leading-edge business intelligence applications. The rewards of comprehensive analysis were demonstrated to be a more effective use of marketing budgets and greater efficiency in allocating resources.    

 

Did you know The Maestro Users Conference is being held from September 19th - 22nd at The Founders Inn in Virginia Beach, Virginia?

 

Based in Markham, Ontario, Canada, with a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for all types of hospitality operations including hotels, resorts, timeshares, condominiums, seminaries, state parks, and clubs. Maestro applications are engineered for operators who need to manage their enterprise in a real time environment for the utmost operational control and profitability. Designed to maximize the efficiency of any size single hotel or multi-property enterprise, NORTHWIND's Maestro solution offers the most productive working environment, which includes the following suite of products: PMS, Sales & Catering, Spa & Activities Management, CRM, Corporate Reservations Office, Multi-Property Management, Condo/Owner Management, Yield Management, F&B POS & Online Table Res, Retail POS, GDS Connectivity and ResEze Internet Reservations. This comprehensive multi-platform (Windows 2000/XP, Unix/Linux, Terminal Server & Web Enabled) suite is recognized as the solution of choice for progressive and demanding organizations. NORTHWIND is a total solution provider that offers leading-edge technologies, and unparalleled training and support.

 

Contact: Audrey MacRae – Director, Sales & Marketing NORTHWIND 60 Renfrew Drive, Suite #235 Markham, ON L3R 0E1 Phone: (905) 940-1923 ext - 246 1-888-NORTH88 (667-8488) Fax: (905) 940-1925

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Betting the NFL preseason

Rule No. 1 in the gamblers' handbook states, "Avoid sports betting on meaningless games."

When you're drowning in a sea of baseball monotony, however, things change. Even a hint of pro football betting can persuade the most disciplined bettor to break a few rules. 

The NFL preseason is around the corner, with a tempting Hall of Fame match kicking off on Sunday. But bettors must stay vigilant. Wagering on NFL exhibition games is an entirely different beast than the regular season. Most fans don't recognize the players on the field because starters get as much action in August as Warcraft fans get on Prom night.

The only certainty about the NFL this time of year is uncertainty – and yet there are some who say betting in August can be a gold mine.

“I actually feel the NFL preseason presents solid profit opportunities for sharp bettors and handicappers,” Sports Expert Steve Merril explains. “My experience has been that the sportsbooks fear the preseason, which is evident by lower limits and massive moves.”

The line moves are attributed to the limited knowledge available regarding playing-time distribution. One team’s top unit out on the field for one more series has an impact on the pointspread. Setting lines in the preseason often is a shot in the dark.

“We base the betting lines mostly on public perception,” Pete Korner, founder of the Sports Club in Las Vegas, says. “It’s very tough to predict, almost a guessing game.”

The preseason is all about figuring out who’s in and for how long.

“It becomes a race between bettors and oddsmakers to find out how long the quarterbacks are going to stay in,” Korner admits. “If a sharp gets the information first, he could exploit an early line. I’m a full believer in moving the line in the preseason if the books find out something late in the week.”

Determining what each team’s motive is can help bettors handicap. To do this you must pay close attention to the philosophies head coaches employ in exhibition play.

“You need to know what a coach is trying to accomplish,” says Covers Expert Bryan Leonard. “Sometimes a new coach will want to instill a winning attitude. Others just want to make sure their starters don’t get hurt."

So how do you distinguish who’s playing scared and who’s playing for keeps?

“Head coaches on the hot seat or new coaches trying to implement a winning attitude usually try harder to win in the preseason,” Merril says.

Cleveland Browns head coach Romeo Crennel fits this criteria. He’s entering his third season as the sideline boss and has yet to lead the Browns to more than six wins.

Cleveland is an enticing bet as well because of the unresolved quarterback situation. General manager Phil Savage sacrificed the Browns’ first-round pick in next year’s draft for Brady Quinn, but the former Notre Dame quarterback hasn’t signed or reported to training camp yet.

Charlie Frye and Derek Anderson split time at QB last season and it looks like either player (or even Quinn) could be the opening-day starter.

“If a team has quarterback depth and the pecking order hasn’t been decided, it’s a big advantage,” Leonard says.

Even in the third week of the preseason when starters generally play the most, the final outcome of the game is in the hands of fringe players. A team's talent, all the way down to the last man on the roster, is something to consider.

The New England Patriots have long been considered one of the deeper teams in the NFL and coach Bill Belichick has said in the past he’s unafraid of stars getting hurt in games with nothing on the line. He shocked his colleagues in 2003 by playing some of his starters on special teams in the preseason.

“We want to have the team ready to play a tough, physical game and preparation has to go into that and I imagine a certain amount of injuries go with it,” Belichick told the Providence Journal in August 2003.

Bettors can only hope to find more teams that share the Pats' business-like approach to the preseason (New England is 17-9-3 against the spread since 2000) and take advantage of teams who detest the exhibition schedule.

To visit this online sportsbook got to MySportsbook.com for all your bet on football needs. Mysportsbook.com online sportsbook accepts Visa and Mastercard credit cards.

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When using your credit card it is highly recommended that you try either: MySportsbook.com or Sportsbooks.com. Both sportsbooks have a high rate of accepting credit cards and will save you the time and hassle of looking around the web to make a credit card transaction.

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